Spain | Extremadura

Bodegas HABLA

Using Vinolok™ since

2014

Winemaking

Certified organic vineyards, the first organic wine is HABLA Duende (sealed with Vinolok™). Large steel tanks, some wines aged in oak barrels for several months. Grapes are hand-picked.

 Why Vinolok™

Bodegas HABLA wanted to break with traditional notions of how wine should be made and presented. Packaging is an important part of the purchase decision, and designing a wine bottle in the same way as a perfume bottle was a risky and bold bet that has paid off. The glass closure was part of this creative project all along, as glass closures are traditionally used for perfumes and high-end spirits. Bodegas HABLA was the first Spanish winery to implement the Vinolok™ closure on a large scale. Although later, there were many who decided to join this strategy and continue the path opened by HABLA wines.

About

Bodegas HABLA, founded in 1999 by Juan Tirado, quickly emerged as a standout winery. The winery was created with a clear mission: to make the most singular and unique wines that would be accessible to a wider audience. From the beginning, it was clear that only the best would be accepted, and that things would be done in a way that would break with tradition and change the perception of Extremadura wines. With perfection in mind, Juan Tirado built the winery from scratch, with an architecturally acclaimed main building, surrounded by organic vineyards. The whole concept of the winery is similar to that of a high-fashion luxury company. The wines are presented in the same way as high-end perfumes.

Beginning

Bodegas HABLA prides itself on its relentless search for innovation, so it’s no surprise that when Juan Tirado first saw the Vinolok™ closure in Provence in 2013, he immediately knew it was worth trying. He brought the closure back to Spain, confident that it would perfectly complement the overall image of HABLA wines. And in 2014, HABLA de ti…, the first HABLA wine sealed with Vinolok™, was born.

Experience

Given the image that Bodegas HABLA has built since its inception, the introduction of the glass closure to its wines came as a bit of a surprise, but it was well received by customers who trust the winery and its philosophy. It is part of the winery’s DNA to break with tradition and innovate, and the Vinolok™ closure quickly became part of that. But it is not just about looks. The winery’s projects, such as HABLA del Mar…, an underwater aged white wine, or its first organic wine, HABLA Duende, also showcase the closure’s technical qualities.

Grape varieties

Cabernet Sauvignon
Cabernet Blanc
Petit Verdot
Cabernet Franc
Malbec
Tempranillo/Syrah (rosé)

The Vinolok™ closure fits perfectly with our philosophy of creating wines that resemble luxurious fragrances; the closure itself is different and creative. But what I appreciate about Vinolok™ is that it seals our wines perfectly, and as our wines are not intended for archiving and are more fragile, the glass closure helps to keep them fresh for longer.

Eduardo de José Prada
Oenologist

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